Atari Interactive

For information on the Atari brand and its history, see Atari.

Basic Information
Company Type	N/A}
Company Industry	N/A
Company Status	Active
Foundation	1996 (Atari Corporation), 1998 (Hasbro Interactive), 2003 (Atari SA)

Atari Interactive is a name used by several separate groups and corporations since the mid-90's. In 1996 it was the name of Atari Corporation's PC publishing division, bringing games like the Atari Jaguar's Tempest 2000 to the PC platform. From 1998 to 2001, Atari Interactive, Inc. was the name of the corporate entity that held the Atari properties purchased from JTS by Hasbro in 1998, and functioned as the retro publishing subsidiary of Hasbro Interactive. It is currently the name of a wholly owned subsidiary of Atari, SA (formerly Infogrames), who is the current owner of the Atari brand and various other properties formerly belonging to Hasbro Interactive. It was formed in 2001, when IESA acquired Hasbro Interactive and proceeded to rename it to Infogrames Interactive. In 2003, IESA then changed the company name entirely to Atari Interactive, Inc. as part of its world wide reorganization to focus on use of the Atari brand.

Division of Atari Corporation

On January 2, 1996, at the Winter Consumer Electronics Show, Atari Corporation formally announced the formation of Atari Interactive to "address the worldwide PC market". Planning to initially launch with four titles, Tempest 2000, Highlander: The Last of the MacLeods, Baldies, and FlipOut!, further releases were to include Missile Command 3D, Return to Crystal Castles, Interactive Rocky Horror Show, and Virtual War. By February 12, however, Atari Corporation was announcing a planned merger with drive manufacturer JTS, who had no interest "to compete in any way in the video-game or PC markets". Atari Corporation suspended its business, laid off about 80 percent of its staff and reportedly began liquidating its assets – which included the closing of the newly formed Atari Interactive division.

Hasbro Interactive subsidiary

On February 23, 1998, JTS sold all assets and properties of its Atari division to Hiat XI Corp., a wholly owned subsidiary of Hasbro's Hasbro Interactive created in Delaware for the purpose of the purchase. It then proceeded to rename Hiax XI to Atari Interactive, and began publishing retro-themed remake titles under the Atari brand name such as the 3D remake of Atari's Centipede.

Infogrames subsidiary

In 2001, Hasbro sold Hasbro Interactive and its subsidiaries to French publisher Infogrames Entertainment SA (IESA). IESA then renamed it to Infogrames Interactive, Inc.. On May 7, 2003, IESA officially reorganized its subsidiaries into Atari-branded names, which included renaming Infogrames Interactive, Inc. to Atari Interactive, Inc.,

Leasing of properties

In 2003, Infogrames' US subsidiary Infogrames Inc. licensed the Atari name and logo from Atari Interactive and changed its name to Atari Inc. using it to develop, publish and distribute games for all major video game consoles and personal computers under the Atari brand.

See also

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Atari

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• History of video game companies

External links

• Atari Inc.'s Official Site

Template:Atari hardware

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