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Neopets is an online virtual pets game. The site was opened to the public on November 15, 1999 AD, by Adam Powell and Donna Williams, and a majority interest was bought by Doug Dohring soon after being created. It is currently owned by Viacom after a business transaction valued at $160 million.
The game allows users to create and take care of one to four of 54 species collectively called Neopets, caring for and feeding them in the worlds of Neopia, using Neopoints (NP), the currency of the game. Neopoints are earned through playing games or won through a diverse array of contests and activities on the site. In addition, there are discussion boards, plots, and various sets of items and other things to collect. Its style contains quirks like an abundance of popular culture references